The controversial documentary The Game Changers seeks to debunk the myth that plant-based proteins will never be as good as their animal counterpart. For those who have not seen the documentary, a quick look at the film poster might help to better understand what is at stake here: in the documentary, vegan athletes are depicted as so ultra-masculine that they also make their dietary choice “manly” and, therefore, do not challenge hegemonic ideals of masculinity. We see a strong arm, a clenched fist, and enlarged veins with green blood circulating through them. Next to this arm, green and white letters proclaim: “Fueled by the Truth: The Game Changers.” At first glance, the poster seems to announce a remake of the…

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In 1963, patriarchal social structures in the United States seemed to be getting stirred up by female voices challenging the hegemonic imaginary woman, when Betty Friedan published her seminal book The Feminine Mystique. That same year, Jean Nidetch started a company helping women reduce their body weight: Weight Watchers, now called WW. By losing weight, as Marisa Meltzer argues in her book This is Big: How the Founder of Weight Watchers Changed the World (and Me) (2020), Nidetch “basically earned the American dream” (8) and then sold it as a commodity. Meltzer explains that “Jean had a Cinderella story for the ages. She was a maven and mogul who lost weight, spectacularly found her calling, and helped to create a national pastime and obsession that endures today” (276).…

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  “Can you imagine my mom’s reaction?” [Abby asks]. “Eat Healthy with Norah!’s Norah suspected of having a fat kid!” —Amy Spalding, The Summer of Jordi Perez (And the Best Burger in Los Angeles (91) This quote from the well-received young adult novel The Summer of Jordi Perez (And the Best Burger in Los Angeles) by Amy Spalding vividly captures the essence of the novel: The main character’s (Abby Ives’s) striking line pictures the tensions between her mother and herself that are based in their different approaches to how to live a good life—and the good life is immediately connected to a healthy and slim body. While Abby stridently points out that her fat body visibly contradicts her mother’s lifestyle, the name of her mother’s…

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In the decades around the turn of the twentieth century, hikers, backpackers, and mountain climbers on the United States’ east and west coasts spoke as excitedly about campfire food as they did about the continent’s ‘pristine’ wilderness. In hiking accounts and articles in outdoors magazines, early recreationalists explored what food meant to them. For many, trail fare and campfire cooking were about more than sustenance; they provided a means to transcend contemporary society’s gendered expectations about food and its consumption. The early hiking clubs of the United States were not overtly exclusionary in the ways that their European contemporaries were, but resistance to women’s inclusion was evident. In their early years, Massachusetts’s Appalachian Mountain Club (est. 1876), California’s Sierra Club…

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While the Civilian Conservation Corps, a New Deal program in which low-income men constructed trails and lodges in parks, built public roads, and otherwise improved the American environment, lasted just under a decade, it has remained an incredibly popular agency in American consciousness. Organizations push its memory, the National Park Service celebrates its past, and Americans write a surprising number of editorials about how we should revive the program. This is an unusual amount of love for a social welfare program, most of which are loathed and stigmatized in the U.S. Why are so many welfare programs villainized, even when they include a work component, while the Civilian Conservation Corps (CCC) invokes such pride and nostalgia? There are several reasons…

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