In recent years, body, health, morality and the neoliberal capitalist economy have become caught up with each other in a major way in both the public discourse and public policies concerning fatness. Against the backdrop of the dominant neoliberal rationale, the fat body has been ranked as an “expensive” body, but not just that; the fat body is constructed as a kind of “anti-neoliberal” body that is unproductive, ineffective, and unprofitable. Thus, fatness, health, and the economy are bound together materially, symbolically, and morally. This is particularly visible in the so called obesity epidemic discourse that has dominated public discussion of fatness over the past fifteen years.   In the spring of 2010, an unusual weight loss campaign ran in…

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Bachelorette Chow is one of several recipes posted by users of the platform “Complete Foods,” formerly known as DIY Soylent. Like many other websites dedicated to sharing homemade variations of commercially available nutritional substitute products like Soylent, it began with attempts to imitate as closely as possible the composition of Soylent. But meanwhile, the platform offers a variety of recipes which often aim to provide additional taste value, or claim to be targeted towards a particular purpose or target group–in the case of Bachelorette Chow, that group is obviously women. Few recipes on the platform are specifically targeted towards women. In fact, Bachelorette Chow presents an alternative to “Bachelor Chow,” a recipe which contains similar ingredients but in different quantities,…

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Vincent makes sure his voice carries far enough for me to understand that I need to push through thirty seconds longer, even with all the background noise. In fact, I am hardly aware of my environment. Or was, until I identified a moving object in the corner of my eye. When I strain my head to look left, I see a toddler watching me with a strange expression on his face. I am focused on the burning sensation in my abdominal area and my mind telling me that I should just give up. But Vincent’s reference to time gives me a new surge of willpower and I manage to uphold my body in plank position, supporting my rigid body on…

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The decision, whether taking stairs or the escalator is the better choice, has been charged with a new socio-political dimension lately. Both speed and convenience do hardly matter, yet it has turned into a question of fitness and health. As the Fitbit advertisement points out, “fitness is the sum of your life.” It can be found between beginnings and endings or between high and low ends of the exercise spectrum. Gone are the times when physical activity was confined to particular spaces reserved for heavy exercise—like gyms. Today we live in an almost endless sea of fitness opportunities, called your daily life. Of major importance in this change is the popular trend of logging one’s activities with digital tracking devices,…

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In recent years, the concept “neoliberalism” has emerged to represent everything that is bad, or at least nothing good. Some have questioned whether the concept is so overused to the point of being meaningless. In public health, there has been an explosion of neoliberal analyses. In an editorial for Critical Public Health, Kirsten Bell and Judith Green lament the ”reductive ways neoliberalism often tends to be used.” One such reduction is the characterization of the beneficent welfare state as under-attack from maleficent neoliberalism. This characterization is not only simplistic, but it misunderstands the effects of neoliberalism on the provision of welfare. I suggest that the proliferation of “lifestyle” practices and policies can better help us understand the relationship between neoliberalism…

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