Blitzing, blasting, shredding, and, of course, pumping. For bodybuilders of the 1980s, these verbs were not just descriptors, but a way of life. In 1977, Pumping Iron, a docudrama featuring Arnold Schwarzenegger, helped American men fall in love with bodybuilding. Where Jane Fonda encouraged a boom of aerobics exercises for women, Arnold and his rag-tag group of muscular merry-men became the face of a new public interest in musculature. Bodybuilding grew as a sport, but just as importantly, as a hobby. This was a time when fitness became ‘serious leisure’ and, as multiple historians have affirmed, a time when individual health and fitness became a priority and a means of claiming social status. Muscular and lean bodies came to become…

» Read More

Darya, a 35-year-old PhD student in Florida who was born in Iran, shares a painful memory with me. At a New Year’s party, after she hadn’t seen her cousin in Tehran for three years and after an accident that had her gaining weight,  “instead of saying hi and how are you doing,” Darya explains, “she tells me, ‘Darya you’re exploding!,’ or let me say it in Farsi, ‘Darya, Natereki!’” Darya responded by justifying her body: “I said, ‘yeah, I’m gaining weight but I will be okay soon.’” After the party, Darya was very upset that she didn’t defend herself; she didn’t want to upset her mother. As she told her mother, “I didn’t answer her [cousin] and next time, I’m…

» Read More

I watch a video of professional marathon runner Mirna Valerio. Juxtaposed with the footage of her fat black body running through the woods, she reads—in a static, calm, level voice—an email that was sent to her: “You are a liar and a fraud. You are not a runner. I have seen your few videos where you actually pretend to run. What a joke! You are moving no faster than I can walk.” I watch Valerio’s body zig and zag in between trees. The camera lens lingers on her thick thighs as they land on the damp earth with thuds. I watch the flab on her arms and tummy jiggle, listen in for her deep breaths. She is not fast, but…

» Read More

In LOVE Magazine’s 2017 advent calendar, model Emily Ratajkowski is featured rubbing spaghetti on her body as she rolls around seductively on top of a dining table. In a post-photoshoot interview, Ratajkowski professes her love of pasta and “being greased up in olive oil,” urging women to “do what [they] want” in the name of feminism. The shoot – which was intended to promote a ‘feminist’ message about choice in response to sexual assault allegations in Hollywood – used food coupled with the thin, white, pornographized, female body to express ‘female empowerment’; a trope that has been used in advertising many times before. As some feminist researchers have argued, these themes are commonplace in a postfeminist media landscape; one that embraces gender stereotypes and…

» Read More

In 1963, patriarchal social structures in the United States seemed to be getting stirred up by female voices challenging the hegemonic imaginary woman, when Betty Friedan published her seminal book The Feminine Mystique. That same year, Jean Nidetch started a company helping women reduce their body weight: Weight Watchers, now called WW. By losing weight, as Marisa Meltzer argues in her book This is Big: How the Founder of Weight Watchers Changed the World (and Me) (2020), Nidetch “basically earned the American dream” (8) and then sold it as a commodity. Meltzer explains that “Jean had a Cinderella story for the ages. She was a maven and mogul who lost weight, spectacularly found her calling, and helped to create a national pastime and obsession that endures today” (276).…

» Read More