Blitzing, blasting, shredding, and, of course, pumping. For bodybuilders of the 1980s, these verbs were not just descriptors, but a way of life. In 1977, Pumping Iron, a docudrama featuring Arnold Schwarzenegger, helped American men fall in love with bodybuilding. Where Jane Fonda encouraged a boom of aerobics exercises for women, Arnold and his rag-tag group of muscular merry-men became the face of a new public interest in musculature. Bodybuilding grew as a sport, but just as importantly, as a hobby. This was a time when fitness became ‘serious leisure’ and, as multiple historians have affirmed, a time when individual health and fitness became a priority and a means of claiming social status. Muscular and lean bodies came to become…

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The controversial documentary The Game Changers seeks to debunk the myth that plant-based proteins will never be as good as their animal counterpart. For those who have not seen the documentary, a quick look at the film poster might help to better understand what is at stake here: in the documentary, vegan athletes are depicted as so ultra-masculine that they also make their dietary choice “manly” and, therefore, do not challenge hegemonic ideals of masculinity. We see a strong arm, a clenched fist, and enlarged veins with green blood circulating through them. Next to this arm, green and white letters proclaim: “Fueled by the Truth: The Game Changers.” At first glance, the poster seems to announce a remake of the…

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In Maputo, the capital of Mozambique, exercising is now all the rage. Scores of joggers take to the streets before sunrise, or just after sunset, while others gather in parks and roundabouts to exercise together, often to the commands of an instructor. Some use public staircases for sprints and jump-squats, and benches for triceps dips. The practice of physical activity in this part of the world is, of course, not entirely new, and the colonial histories of sports and leisure offer an important historical backdrop against which to understand current trends. But fitness, as a pursuit driven by a combination of health and aesthetic concerns is a novel and increasingly popular phenomenon. Only a few years ago, gyms and joggers…

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