In recent years, the concept “neoliberalism” has emerged to represent everything that is bad, or at least nothing good. Some have questioned whether the concept is so overused to the point of being meaningless. In public health, there has been an explosion of neoliberal analyses. In an editorial for Critical Public Health, Kirsten Bell and Judith Green lament the ”reductive ways neoliberalism often tends to be used.” One such reduction is the characterization of the beneficent welfare state as under-attack from maleficent neoliberalism. This characterization is not only simplistic, but it misunderstands the effects of neoliberalism on the provision of welfare. I suggest that the proliferation of “lifestyle” practices and policies can better help us understand the relationship between neoliberalism…

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