calories Archives - Food, Fatness and Fitness

Weight Watchers first launched an online program “customized just for guys” in 2007, one of their advertisements proclaimed, “Real men don’t diet.” This counterintuitive declaration evoked the questions that animate my current research. I’m analyzing how the consumer culture constructs notions of “real men” through depictions of food and the body, particularly during moments of intense social change and anxiety. As you might have guessed, commercial weight loss programs, developed for men in the early decades of the new millennium, provide ample evidence. Men have made up a small but consistent 10 percent of the Weight Watchers membership since the company’s founding in 1963. Throughout the decades, program materials, cookbooks, and magazines have each addressed men. For example, the 1973…

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Bachelorette Chow is one of several recipes posted by users of the platform “Complete Foods,” formerly known as DIY Soylent. Like many other websites dedicated to sharing homemade variations of commercially available nutritional substitute products like Soylent, it began with attempts to imitate as closely as possible the composition of Soylent. But meanwhile, the platform offers a variety of recipes which often aim to provide additional taste value, or claim to be targeted towards a particular purpose or target group–in the case of Bachelorette Chow, that group is obviously women. Few recipes on the platform are specifically targeted towards women. In fact, Bachelorette Chow presents an alternative to “Bachelor Chow,” a recipe which contains similar ingredients but in different quantities,…

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On Sunday, April 30th 2017, Oprah Winfrey, probably America’s best known talk show host, sat down for that day’s episode of her weekly talk series SuperSoul Sunday. She met Geneen Roth, author of several self-help books on eating, dieting and women’s spiritual life. Geneen and Oprah talked about a topic seemingly accompanying both middle-aged women for almost their whole lifetime, their long lasting “struggles” with food, dieting and their body—leading to life-changing insights Roth digested in her best-selling book “Women, Food and God.” I will, first, explore that show as a gateway to think about how food and body are dealt with in popular media. The show stands as a powerful example for how food and eating have become an…

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In May this year, the US Food and Drug Administration (FDA) introduced new labels that will have to be printed on most packaged food products by July 2018. In a presentation at the White House, Michelle Obama praised the label as making “a real difference in providing families across the country the information they need to make healthy choices.” Recent posts on this blog have discussed notions of transparency and choice. Today, I want to add some remarks on the history and politics of the gauge on which a lot of today’s food talk is based: on calories. The new food label includes a line on added sugars as well as changes in serving sizes. Its most visible change, however,…

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The burek – a pastry made of phyllo dough with various fillings, well-known in the Balkans, in Turkey (bürek) and also in the Near East by other names – probably arrived in Slovenia in the 1960s. Industrially, the most ambitious of the Yugoslav republics, Slovenia needed a workforce. And with that workforce – immigrants from the former Yugoslav republics – came the burek. To paraphrase Max Frisch: We called for a workforce and we got bureks! But the burek might have remained unknown to the majority of Slovenes if not, in the 1960s, “foreign” burek stands (run by Albanians from the former Yugoslav republic of Macedonia) appeared in various Slovene towns with high concentrations of immigrants or soldiers. Until the…

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Food, Fatness and Fitness

Critical Perspectives

Tag calories:

Real Men & Real Food: The Cultural Politics of Male Weight Loss

Bachelorette Chow and the Contested Nature of Nutritional Knowledge

Choose Wisely! Food, Pleasure and the Responsible Self

What Calories Do

Burek? Nein Danke