Underutilized, neglected, orphan, emergency, miracle, or super crops – these are labels and terms one can find in academic debates and marketing campaigns of so-called superfoods. Superfoods are crops that are celebrated for their high nutritional value and “curative properties.” They are often linked to indigenous communities, traditional practices and a unique place-based history. In recent years, the interest and enthusiasm for superfoods increased: A variety of food products such as chia seeds, moringa and quinoa were marketed globally as superfoods, which fundamentally affected and destabilized the local food systems these foods had been embedded in. Superfoods are often imagined as problem solvers; specifically development experts and the tech sector see them as promising solutions in addressing various issues such…

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Like today, in the 1940s and 50s plenty of people in Appalachia—a mountainous region in the eastern United States—enjoyed eating ramps, a pungent wild onion that reaches its prime in April. But that consumption meant something very different in 1950 than it does in 2023. In the mid-twentieth century, foraging for the first wild greens of the season was a sensible, healthy thing to do, even if it meant you smelled like ramps for several days. Yet that lingering scent indicated a lower-class status, since it implied an inability to access and purchase fresh vegetables. Conversely, in 2023, eating ramps signals insider foodie status: they are the height of trendy eating for many Americans, Appalachian or not. This April, University…

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John Egerton writes in Southern Food: On the Road, at Home, and in History that “the [U.S.] South, for better or worse, has all but lost its identity as a separate place.” However, Egerton quickly turns to food as one of the last distinct markers of Southern identity: “But its food survives — diminished, perhaps, in availability and quantity, but intact in its essence and authenticity — and at its best, it may be as good as it ever was” (3). For many folks who identify as Southern, cuisine is all that remains that makes Southern culture unique after cutting out all the problematic elements of an economy and culture built on enslaved labor, a history of racial violence and poverty, and other regressive…

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In the 1970s, Christmas Eve was divided between extremes. First, we had Toast Hawaii, like many other Germans in the Federal Republic: take a slice of sandwich bread, cover it with ham and a wheel of canned pineapple, top it with a slice of gleaming yellow processed cheese, bake it, and stick a bright red maraschino cherry in the resulting crusty indentation. Arranged on bread that, according to ‘low-food biographer’ Carolyn Wyman, was “tamed to be more palatable to a broader range of people from … the small kid to the adult,” Toast Hawaii was the stringy glue that held our nation together. An exotic feast for eyes and palate, it created a sense of belonging against all odds, even for a ten-year-old like myself.…

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Charlotte Biltekoff in a recent blog entry notes, “The foodworld is abuzz with the promise of transparency.” The premise is that new trends in food marketing better inform consumers about where and how their food is produced. And as Biltekoff considers, transparency creates further complexity. Certainly, “eating local” similarly supports the notion of transparency in the food system. My objective here is to examine how urban branding around “eating local” shapes the urban landscape. I focus on the city of Sacramento, California to illustrate the ways in which the city council and restaurateurs tacitly employ the notion of food transparency to upgrade the urban landscape to accrue capital. In 2013, Mayor Kevin Johnson declared Sacramento “America’s Farm-to-Fork Capital.” The marketing…

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