In recent years, body, health, morality and the neoliberal capitalist economy have become caught up with each other in a major way in both the public discourse and public policies concerning fatness. Against the backdrop of the dominant neoliberal rationale, the fat body has been ranked as an “expensive” body, but not just that; the fat body is constructed as a kind of “anti-neoliberal” body that is unproductive, ineffective, and unprofitable. Thus, fatness, health, and the economy are bound together materially, symbolically, and morally. This is particularly visible in the so called obesity epidemic discourse that has dominated public discussion of fatness over the past fifteen years.   In the spring of 2010, an unusual weight loss campaign ran in…

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When flipping through the pages of Sander Gilman’s book Obesity: A Biography, my curiosity was piqued by the reproduction of a chronophotograph and its caption “Eadweard Muybridge, ‘A Gargantuan Woman Walking.’ Collotype (1887)[…]. (Wellcome Collection).“ Identifying the woman as “gargantuan” struck me as awkward. It led me to trace the history and meaning of image and caption, which—as it turns out—tells a lot about how fat bodies have been identified, categorized, and stigmatized in modern history.

The decision, whether taking stairs or the escalator is the better choice, has been charged with a new socio-political dimension lately. Both speed and convenience do hardly matter, yet it has turned into a question of fitness and health. As the Fitbit advertisement points out, “fitness is the sum of your life.” It can be found between beginnings and endings or between high and low ends of the exercise spectrum. Gone are the times when physical activity was confined to particular spaces reserved for heavy exercise—like gyms. Today we live in an almost endless sea of fitness opportunities, called your daily life. Of major importance in this change is the popular trend of logging one’s activities with digital tracking devices,…

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On Sunday, April 30th 2017, Oprah Winfrey, probably America’s best known talk show host,  sat down for that day’s episode of her weekly talk series SuperSoul Sunday.  She met Geneen Roth, author of several self-help books on eating, dieting and women’s spiritual life. Geneen and Oprah talked about a topic seemingly accompanying both middle-aged women for almost their whole lifetime, their long lasting “struggles” with food, dieting and their body—leading to life-changing insights Roth digested in her best-selling book “Women, Food and God.” I will, first, explore that show as a gateway to think about how food and body are dealt with in popular media. The show stands as a powerful example for how food and eating have become an…

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In recent years, the concept “neoliberalism” has emerged to represent everything that is bad, or at least nothing good. Some have questioned whether the concept is so overused to the point of being meaningless. In public health, there has been an explosion of neoliberal analyses. In an editorial for Critical Public Health, Kirsten Bell and Judith Green lament the ”reductive ways neoliberalism often tends to be used.” One such reduction is the characterization of the beneficent welfare state as under-attack from maleficent neoliberalism. This characterization is not only simplistic, but it misunderstands the effects of neoliberalism on the provision of welfare. I suggest that the proliferation of “lifestyle” practices and policies can better help us understand the relationship between neoliberalism…

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