In recent years, body, health, morality and the neoliberal capitalist economy have become caught up with each other in a major way in both the public discourse and public policies concerning fatness. Against the backdrop of the dominant neoliberal rationale, the fat body has been ranked as an “expensive” body, but not just that; the fat body is constructed as a kind of “anti-neoliberal” body that is unproductive, ineffective, and unprofitable. Thus, fatness, health, and the economy are bound together materially, symbolically, and morally. This is particularly visible in the so called obesity epidemic discourse that has dominated public discussion of fatness over the past fifteen years.   In the spring of 2010, an unusual weight loss campaign ran in…

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When flipping through the pages of Sander Gilman’s book Obesity: A Biography, my curiosity was piqued by the reproduction of a chronophotograph and its caption “Eadweard Muybridge, ‘A Gargantuan Woman Walking.’ Collotype (1887)[…]. (Wellcome Collection).“ Identifying the woman as “gargantuan” struck me as awkward. It led me to trace the history and meaning of image and caption, which—as it turns out—tells a lot about how fat bodies have been identified, categorized, and stigmatized in modern history.

The practice of ranking countries according to their inhabitants’ average weight expresses our contemporary obsession with fat and its seemingly global advance. 21st century globesity rankings differ from early modern observations of particularly portly peoples in both form and jargon. Regarding their content the difference seems less pronounced. Current epidemiology sometimes reverses prestatistical attributions, but occasionally it confirms them. Regardless, comparative approaches old and new serve the same cultural function, as I argue, because they both use corpulence abroad to address concerns and ultimately mold self-images at home.   Contemporary popular coverage of countries, which rank high in globesity statistics, largely depends on how their situation can be related to ours. Currently, nine of the ten countries leading most statistics…

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Vincent makes sure his voice carries far enough for me to understand that I need to push through thirty seconds longer, even with all the background noise. In fact, I am hardly aware of my environment. Or was, until I identified a moving object in the corner of my eye. When I strain my head to look left, I see a toddler watching me with a strange expression on his face. I am focused on the burning sensation in my abdominal area and my mind telling me that I should just give up. But Vincent’s reference to time gives me a new surge of willpower and I manage to uphold my body in plank position, supporting my rigid body on…

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The decision, whether taking stairs or the escalator is the better choice, has been charged with a new socio-political dimension lately. Both speed and convenience do hardly matter, yet it has turned into a question of fitness and health. As the Fitbit advertisement points out, “fitness is the sum of your life.” It can be found between beginnings and endings or between high and low ends of the exercise spectrum. Gone are the times when physical activity was confined to particular spaces reserved for heavy exercise—like gyms. Today we live in an almost endless sea of fitness opportunities, called your daily life. Of major importance in this change is the popular trend of logging one’s activities with digital tracking devices,…

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