Politics of Beauty Archives - Page 2 of 2 - Food, Fatness and Fitness

In Maputo, the capital of Mozambique, exercising is now all the rage. Scores of joggers take to the streets before sunrise, or just after sunset, while others gather in parks and roundabouts to exercise together, often to the commands of an instructor. Some use public staircases for sprints and jump-squats, and benches for triceps dips. The practice of physical activity in this part of the world is, of course, not entirely new, and the colonial histories of sports and leisure offer an important historical backdrop against which to understand current trends. But fitness, as a pursuit driven by a combination of health and aesthetic concerns is a novel and increasingly popular phenomenon. Only a few years ago, gyms and joggers…

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Popular culture produced, circulated, and challenged ideals of the female body in the 19th century as much as in the 21st century. Serials, novels published in installments, and short stories in fashionable literary magazines were as popular and religiously followed as Netflix original series today. As romance was one of the most important genres, what made women attractive was defined in these stories and nationally distributed as normative beauty and gender ideals. The fascination with female body weight at the end of the 19th century is a case in point: it reflected a broader shift in what constituted ideal femininity and how it was to be embodied. In 1863 a small pamphlet, A Letter on Corpulence, triggered the first dieting craze in the United…

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Weight Watchers first launched an online program “customized just for guys” in 2007, one of their advertisements proclaimed, “Real men don’t diet.” This counterintuitive declaration evoked the questions that animate my current research. I’m analyzing how the consumer culture constructs notions of “real men” through depictions of food and the body, particularly during moments of intense social change and anxiety. As you might have guessed, commercial weight loss programs, developed for men in the early decades of the new millennium, provide ample evidence. Men have made up a small but consistent 10 percent of the Weight Watchers membership since the company’s founding in 1963. Throughout the decades, program materials, cookbooks, and magazines have each addressed men. For example, the 1973…

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Fat bodies are not en vogue. In current advertisements, films, books, magazines, etc. we hardly find fat children’s bodies at all or depicted in a positive way. In her recentbook Fa(t)shonista, the German fat activist and feminist Magda Albrecht describes her childhood and her weight as a permanent occasion to comment on. The ideology of childhood seems to be one of lightness, friendship, joy, and normative bodies. Fat children or even fat heroines remain almost invisible, they are ”missing bodies” in a discourse in which certain bodies are of higher value than others, as Monica J. Casper and Lisa Jean Moore pointed out. Moreover, when fat children are depicted, they are often shown without heads or from the back. Psychotherapist…

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In spring 2016 Cameron Diaz published The Longevity Book, the long-awaited sequel to The Body Book, a number-one bestseller in 2014. In her books the Hollywood star promises healthier, more fulfilled lives and more beautiful selves to those who follow her guidance. Diaz’s publications are recent additions to a growing corpus of advice literature published by actresses claiming expertise over the female body. Often this advice comes wrapped in a language of empowerment. In The Body Book, Diaz writes: “…nutrition and fitness…are not just words they are tools. They are power. They are ways to care for yourself that empower you to be stronger…and truer to yourself” (2). “Love Your Amazing Body,” the book’s back cover exhorts its readers. The…

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Food, Fatness and Fitness

Critical Perspectives

Category Politics of Beauty:

In Shape in Mozambique: Bodywork and the Different Qualities of Body Fat

“Somewhat Inclined to Embonpoint”: Introducing Female Slenderness in Late 19th-Century Short Stories and Serial Novels

Real Men & Real Food: The Cultural Politics of Male Weight Loss

Of Whales and Monsters: Visual Fat Politics in Contemporary Children’s Picture Books

“Love Your Amazing Body”: Empowerment and Discipline in Celebrity Advice