“Beyond Meat” Takes a Historian Back Then
As I was reading the Sunday newspaper, a colorful full-page advertisement caught my eye. At the bottom sat a juicy burger. Two buns encased a thick patty stacked over arugula and topped with fresh onion rings, tomatoes, and mayonnaise. Behind the burger sat the phrase “Beyond Meat, Serve Love.” Over everything hung a headline declaring “The Next Generation of Beyond Meat is Here and It’s Not Just Loved by Those Who Have Tasted It.” As a historian who has written about food politics in Germany, I’m always curious about food politics in other places. In this case, that other place is the United States. Caught by the color, two mentions of “love,” and, let’s admit it, that mouth-watering burger, I…