Media Culture Archives - Page 2 of 4 - Food, Fatness and Fitness

The controversial documentary The Game Changers seeks to debunk the myth that plant-based proteins will never be as good as their animal counterpart. For those who have not seen the documentary, a quick look at the film poster might help to better understand what is at stake here: in the documentary, vegan athletes are depicted as so ultra-masculine that they also make their dietary choice “manly” and, therefore, do not challenge hegemonic ideals of masculinity. We see a strong arm, a clenched fist, and enlarged veins with green blood circulating through them. Next to this arm, green and white letters proclaim: “Fueled by the Truth: The Game Changers.” At first glance, the poster seems to announce a remake of the…

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In Moschino’s Spring/Summer 2020 collection, designer Jeremy Scott had models walk down the runway in lavish, multi-layered cakes and petit-fours. Inspired by Marie Antoinette, The New York Times took up the phrase ‘Let them wear cake!’ and quoted Scott’s concerns about “how stretched and tenuous the idea of democracy has become.” He explained that our times reminded him of pre-revolutionary France, with all its decadence and excessive wastefulness. In order to raise questions about privilege, elites and the distribution of wealth, Scott turned to food. Since the dresses were made of simulations of real cakes and were not edible, his invocation of food to make a point, however, pales in comparison with an outfit that is as memorable as it is provocative: Lady Gaga’s meat…

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A recent study about body image and eating behaviors of almost 900 young adults in the U.S. conducted by the Center for Body Image Research and Policy at the University of Missouri concluded that “40% of women and 46% of men agreed that it would be worse to gain 25 pounds during social distancing than to become infected with COVID-19.” From this follows that weight gain through less movement and more emotional eating due to stay-at-home regulations is currently seen as more life-threatening than the Coronavirus by a large portion of individuals because of the ways body size determines social survival and cultural acceptance. Diet Culture in 2020: COVID-19 and Instagram Trends In the early months of 2020, social media…

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Popular culture produced, circulated, and challenged ideals of the female body in the 19th century as much as in the 21st century. Serials, novels published in installments, and short stories in fashionable literary magazines were as popular and religiously followed as Netflix original series today. As romance was one of the most important genres, what made women attractive was defined in these stories and nationally distributed as normative beauty and gender ideals. The fascination with female body weight at the end of the 19th century is a case in point: it reflected a broader shift in what constituted ideal femininity and how it was to be embodied. In 1863 a small pamphlet, A Letter on Corpulence, triggered the first dieting craze in the United…

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Food and eating are everywhere: in the blogosphere, in bookstores, on TV and streaming platforms, in social media such as Instagram. Nearly all newspapers, large and small, have cooking sections or extra food editions, and the portion of food-related print magazines has expanded hugely over the last years. The “foodie” has even become a characteristic social figure of our time, much like the “flaneur” of the emerging urban metropoles of modern society at the turn of the 19th century, or the “nerd” as the prototype of the emerging digital revolution during the 2000s. What does the “foodie,” then, stand for? Is it a coincidence that we seem to be somewhat obsessed with food, eating, and cooking? I don’t think so.…

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Food, Fatness and Fitness

Critical Perspectives

Category Media Culture:

Changing the Game of Sports Nutrition, Challenging the Ideal of “Athletic” Men? The Game Changers and Hegan Masculinity

Lady Gaga’s Meat Dress – Wearing Food as Fashion

Fatphobia on Social Media: Diet Culture and the Coronavirus Pandemic

“Somewhat Inclined to Embonpoint”: Introducing Female Slenderness in Late 19th-Century Short Stories and Serial Novels

Staging Cosmopolitanism: Food, Differences, and The Chef in Cooking Shows