“Tacogate” is what actor Mishel Prada calls it. Thanks to the way Prada’s character, Emma, eats a taco in the very first episode of the STARZ show Vida (2018), the series immediately caused a stir. In a scene set at a Mexican restaurant in the East LA neighborhood Emma grew up in but has long not visited, she douses her carne asada taco in Valentina hot sauce and brings it to her mouth straight on, rather than tipping her head and biting it from the side, letting pieces of meat fall all over the table as she tears the tortilla with her teeth and then with her fingers. Her way of eating and especially her choice of condiment took people to Twitter to share memes of shock and…

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In LOVE Magazine’s 2017 advent calendar, model Emily Ratajkowski is featured rubbing spaghetti on her body as she rolls around seductively on top of a dining table. In a post-photoshoot interview, Ratajkowski professes her love of pasta and “being greased up in olive oil,” urging women to “do what [they] want” in the name of feminism. The shoot – which was intended to promote a ‘feminist’ message about choice in response to sexual assault allegations in Hollywood – used food coupled with the thin, white, pornographized, female body to express ‘female empowerment’; a trope that has been used in advertising many times before. As some feminist researchers have argued, these themes are commonplace in a postfeminist media landscape; one that embraces gender stereotypes and…

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The controversial documentary The Game Changers seeks to debunk the myth that plant-based proteins will never be as good as their animal counterpart. For those who have not seen the documentary, a quick look at the film poster might help to better understand what is at stake here: in the documentary, vegan athletes are depicted as so ultra-masculine that they also make their dietary choice “manly” and, therefore, do not challenge hegemonic ideals of masculinity. We see a strong arm, a clenched fist, and enlarged veins with green blood circulating through them. Next to this arm, green and white letters proclaim: “Fueled by the Truth: The Game Changers.” At first glance, the poster seems to announce a remake of the…

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In Moschino’s Spring/Summer 2020 collection, designer Jeremy Scott had models walk down the runway in lavish, multi-layered cakes and petit-fours. Inspired by Marie Antoinette, The New York Times took up the phrase ‘Let them wear cake!’ and quoted Scott’s concerns about “how stretched and tenuous the idea of democracy has become.” He explained that our times reminded him of pre-revolutionary France, with all its decadence and excessive wastefulness. In order to raise questions about privilege, elites and the distribution of wealth, Scott turned to food. Since the dresses were made of simulations of real cakes and were not edible, his invocation of food to make a point, however, pales in comparison with an outfit that is as memorable as it is provocative:  Lady Gaga’s meat…

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A recent study about body image and eating behaviors of almost 900 young adults in the U.S. conducted by the Center for Body Image Research and Policy at the University of Missouri concluded that “40% of women and 46% of men agreed that it would be worse to gain 25 pounds during social distancing than to become infected with COVID-19.” From this follows that weight gain through less movement and more emotional eating due to stay-at-home regulations is currently seen as more life-threatening than the Coronavirus by a large portion of individuals because of the ways body size determines social survival and cultural acceptance. Diet Culture in 2020: COVID-19 and Instagram Trends In the early months of 2020, social media…

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