In 2007, a few months before the launch of the iPhone, journalist Nancy Miller reflected on the ominous impact its predecessor, the iPod, was having on consumer behavior. As a handheld device, the iPod could store bulky album collections, allowing its owners to listen to music on the go. Miller also made a more ominous point, suggesting that Apple’s intentions were more far-reaching: the company was enticing consumers to watch television and movies, play games, and follow the latest fashion trends on the Internet-enabled device, freeing people from being stuck at home when it came to consuming content.  To help readers visualize what this future portended, Miller used candies and snacks as examples. She presented the Mini Oreo, introduced by the multinational…

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A year ago, I first came across the term “Ozempic Face” in various social media posts and celebrity reporting. The Ozempic Face is, so the complaint, recognizable by sagging facial skin and other signs of ageing – effects of the weight loss caused by the intake of the drug. Semaglutide, sold under the brand name Ozempic, is a drug that lowers blood sugar levels and was initially meant to treat type 2 diabetes, but is now also used for weight loss. Ozempic particularly gained prominence in 2023, when more and more celebrities were rumored to have lost a conspicuous amount of weight in a short period of time – with resulting shortages in supply left people with diabetes struggling to get access. The Ozempic Face is a…

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Brazil is a huge, diverse country with significant social disparities. People are commonly judged and stigmatized due to their social class, race, education, gender, and body characteristics. Weight, particularly high weight, is one of the body characteristics that is used to stigmatize parts of the population, often intersecting with race and class. Similar to other parts of the world, the fat body in Brazil is seen as synonymous with ‘failure,’ ‘lack of control,’ ‘laziness,’ and ‘ignorance.’ Low-income classes believe that weight gain is related to heredity or stress, while high-income classes, especially those who are not fat, blame ‘poor’ diet and exercise choices. In reaction to this last point, the Brazilian government has propagated strategies to combat weight gain based on self-control, seeking…

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