Food Industry Archives - Food, Fatness and Fitness

Lunchboxes are more than just a meal; they are a way for family and loved ones to show their care. However, lunchboxes also expose individual food practices to public scrutiny and judgment, creating “lunchbox shaming” that leads to marginalization and discrimination. The rise of lunchbox-packing as a trendy social media content has further reinforced this phenomenon, perpetuating public evaluation, mostly negative, to create self-distinction and other-abjection. In this blog post, I explore comments on a video of Mama J Rae’s lunchbox-packing for her husband, posted on Instagram, to understand the role of lunchbox commentary in expressing food loathing online. By criticizing Mama J Rae’s lunchbox-making practices, commentators distinguish themselves from her, perceiving her family’s food practices as inferior and undesirable.…

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As I was reading the Sunday newspaper, a colorful full-page advertisement caught my eye. At the bottom sat a juicy burger. Two buns encased a thick patty stacked over arugula and topped with fresh onion rings, tomatoes, and mayonnaise. Behind the burger sat the phrase “Beyond Meat, Serve Love.” Over everything hung a headline declaring “The Next Generation of Beyond Meat is Here and It’s Not Just Loved by Those Who Have Tasted It.” As a historian who has written about food politics in Germany, I’m always curious about food politics in other places. In this case, that other place is the United States. Caught by the color, two mentions of “love,” and, let’s admit it, that mouth-watering burger, I…

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In 2007, a few months before the launch of the iPhone, journalist Nancy Miller reflected on the ominous impact its predecessor, the iPod, was having on consumer behavior. As a handheld device, the iPod could store bulky album collections, allowing its owners to listen to music on the go. Miller also made a more ominous point, suggesting that Apple’s intentions were more far-reaching: the company was enticing consumers to watch television and movies, play games, and follow the latest fashion trends on the Internet-enabled device, freeing people from being stuck at home when it came to consuming content. To help readers visualize what this future portended, Miller used candies and snacks as examples. She presented the Mini Oreo, introduced by the multinational…

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Blitzing, blasting, shredding, and, of course, pumping. For bodybuilders of the 1980s, these verbs were not just descriptors, but a way of life. In 1977, Pumping Iron, a docudrama featuring Arnold Schwarzenegger, helped American men fall in love with bodybuilding. Where Jane Fonda encouraged a boom of aerobics exercises for women, Arnold and his rag-tag group of muscular merry-men became the face of a new public interest in musculature. Bodybuilding grew as a sport, but just as importantly, as a hobby. This was a time when fitness became ‘serious leisure’ and, as multiple historians have affirmed, a time when individual health and fitness became a priority and a means of claiming social status. Muscular and lean bodies came to become…

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Underutilized, neglected, orphan, emergency, miracle, or super crops – these are labels and terms one can find in academic debates and marketing campaigns of so-called superfoods. Superfoods are crops that are celebrated for their high nutritional value and “curative properties.” They are often linked to indigenous communities, traditional practices and a unique place-based history. In recent years, the interest and enthusiasm for superfoods increased: A variety of food products such as chia seeds, moringa and quinoa were marketed globally as superfoods, which fundamentally affected and destabilized the local food systems these foods had been embedded in. Superfoods are often imagined as problem solvers; specifically development experts and the tech sector see them as promising solutions in addressing various issues such…

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Food, Fatness and Fitness

Critical Perspectives

Category Food Industry:

Food Loathing Online: Lunchbox Commentary and Social Othering

“Beyond Meat” Takes a Historian Back Then

A World of Snackers? Parallels between the Analog and the Digital Age: The Japanese Experience

Eat More to Lift More? Purposeful Weight Gain and Weight Loss in 1980s American Bodybuilding

Rich People’s Food? Changing Food Landscapes and the Need for a Critical Discourse on Superfoods